Archive for March 2019

Business With the Best Access to the Market

Technologies have become real engines of progress for entrepreneurs. They allow even the smallest companies to compete with much larger organizations. But how long have you been updating the IT component of your business? Outdated technologies not only slow down work, but also lead to loss of productivity and missed opportunities. With the right business news you will be sure of the lot.

What is the problem?

Often, small businesses are in a situation where their software solutions have different versions. For one employee, the application has version 2.0, and for another – 3.5.3.

Upgrading technology can solve all these problems today – and it’s easier than ever. Here are some tips for giving a small business a technical update.

Do not splash out with the baby too.

If a program worked for you quite effectively, you should not get rid of it, just upgrade to the latest version. Updating familiar tools helps your business work better and without a huge learning curve for employees. For example, Office 2016 provides new versions of office applications that are familiar to you and your employees, including Word, PowerPoint, Excel, Outlook, and more.

Simplification and optimization

Instead of fixing and combining several software solutions into a single whole, find everything you need in one proposed package. Office 365 combines all the necessary business tools: corporate e-mail, shared calendars for online video conferencing via Skype, collaboration and messaging, OneDrive cloud storage and so on. Knowing that Office 365 was created by Microsoft, you can be sure that everything works as it should.

Whether you like it or not, customer feedback is an integral part of life, and its impact on business is enormous. How can they be used to promote your brand?

Even if you recently returned from a parallel universe, you should be aware that customer feedback has a significant impact on e-commerce and increases online conversion. However, even negative reviews can be helpful in helping in the distribution of a product or service.

Then they provide statistics from different sources:

  • Visitors to the site are more likely to make a purchase by 105% if they study the feedback and answers to customer questions.
  • Customer reviews are 12 times more trustworthy than the description from the supplier.
  • On average, reviews lead to an increase in sales of 18%.
  • Your results may vary, but the overall positive trend is very obvious.

Internet marketing, reviews, commentary, users, strategies

Customer feedback is an important part of online life (as well as offline), so it is better to develop a plan for using them to improve your marketing strategy and increase sales.

Buyers need feedback: good and bad

Despite the numbers, many businessmen and marketers are very wary of allowing a person from the street to speak about their company, product or service. Internet marketing, reviews, commentary, users, strategies

And it makes sense, because negative reviews have a greater effect on sales than positive ones. This conclusion was made by researchers who analyzed the conversion on Amazon for 591 books and 18,682 customer reviews.